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Business strategist, consultant, speaker, and author Ashley Cloud has released the 2nd Edition of her #1 best selling book in the field of Medical Aesthetics

  • “Growth is never by mere chance; it is the result of forces working together.”
    ~ James Cash Penney, founder, JC Penney
  • The Art of the Aesthetic Practice is a compelling book written by Ashley Cloud which shows the ropes to 7 Fundamental Steps to Providing the Ultimate Patient Experience and Maximizing Practice Profitability. Every word, phrase, lesson, technique, and process detailed in the book is backed by a strong 20-year track record of building successful practices. As the medical aesthetics industry continues to evolve, so should an aesthetic practice’s way of thinking about core process management. This book is here to help aesthetic practices stay ahead by leveraging deep industry knowledge with analytics that turn information into insight. Whether you are looking to transition to a cash-based service mix, or simply want to take your practice to the next level of patient engagement, the book provides innovative strategies to help you reach your goals. Tailored solutions address practice management and patient engagement processes to help uncover hidden revenue and maximize profitability.

    This book helps you to rethink how you run your business to improve staff performance, enhance productivity, and increase patient engagement. It provides you with actionable guidance to empower your staff with sales strategy tools and clearly defined processes to ensure they are meeting the patient’s needs at each stage of their journey.  These data-driven solutions help you and your staff create the ultimate patient experience, resulting in increased conversion and retention rates, as well as lifetime patient ambassadors.

    Ashley Cloud has a target of helping the entire med-aesthetic industry provide the best of services to patients all over the world.

    She believes in empowering aesthetic medical practices and medical spas to create and provide world class services by implementing strategic, patient centric, and results driven processes that generate meaningful profit and transform patient’s lives. Her efficacious writings, speaking, trainings and consulting engagements have provided a strong mindset to her practices across the country and beyond.

    Ashley has been recognized for growing existing business through improved practice processes, staff development, and patient acquisition innovation; opening a new practice or medical spa or planning an exit strategy; developing and refining staff skills to maximize the patient experience; enhancing productivity to drive profitable growth, and much more. She helps practices challenge conventional thinking and get a competitive advantage in a highly competitive landscape.

    About Ashley Cloud:

    As a business strategist in the MedAesthetic field, Ashley has had the privilege of partnering with hundreds of practices, providers, and staff members for over 20 years. Having a unique perspective of the industry, she has been both a staff member in an aesthetic practice and a consultant helping practices reach their maximum potential. She provided an administrative role in a busy, multi-physician plastic surgery practice & med-spa for many years, and later worked as a Practice Management Consultant for leading companies in the aesthetic industry to include Mentor Solutions, a Johnson & Johnson company.

    Click here for Amazon link to the book


    Facebook: The “Aesthetic Practice Mastermind” private group:

    Contact Detail:

    Company Name:
    Contact Person: Ashley Cloud
    Email: 844.408.0008
    Country: United States
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